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The College of Business, Department of Marketing will be hosting guest speaker Blair Kidwell, Professor of Marketing and Director of the G. Brint Ryan College of Business behavioral lab at the University of North Texas. will be visiting on Friday, April 1st and present in the seminar series.

Dr. Kidwell's research focuses on the area of consumer decision making, with an emphasis on emotion and emotional intelligence, knowledge calibration, dual-processing models, political ideology, perceptions of control, and the role of emotion ability in marketing exchanges. 

Event open to faculty and Ph.D. students. Questions on attending can be directed to Adwait Khare, khare@uta.edu.

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  • Randy Gentry

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